financeФинансы: теория и практика/Finance: Theory and PracticeFinance: Theory and Practice2587-56712587-7089Financial University under The Government of Russian Federation10.26794/2587-5671-2022-26-6-288-301finance-1879Research ArticleПОВЕДЕНЧЕСКАЯ ЭКОНОМИКАBEHAVIORAL ECONOMICSИзучение поведенческих аспектов принятия финансовых решений работающими женщинамиExamining Behavioural Aspects of Financial Decision Making: The Working Women Perspectivehttps://orcid.org/0000-0003-0157-3858ГаутамЧ.GautamC.

Чаандни Гаутам – научный сотрудник бизнес-школы Амити

Нойда, Уттар-Прадеш

Chaandni Gautam – Research Scholar at Amity Business School

Noida, Uttar Pradesh

chaandnigautam@gmail.comhttps://orcid.org/0000-0002-9712-5787ВадхваР.WadhwaR.

Риту Вадхва – MBA (финансы), доктор философии, доцент бизнес-школы Амити

Нойда, Уттар-Прадеш

Ritu Wadhwa – MBA (Finance), PhD, Assist. Prof., Amity Business School

Noida, Uttar Pradesh

rwadhwa1@amity.eduhttps://orcid.org/0000-0002-4335-3450РаманТ. В.RamanT. V.

Таникелла Венката Раман – MBA, доктор философии в области менеджмента, доцент кафедры бухгалтерского учета и финансов

Нойда

Thanikella V. Raman – MBA, PhD in Management, Assoc. Prof., Department of Accounting and Finance

Noida

Drtvraman@gmail.comУниверситет АмитиИндияAmity UniversityIndiaИнститут менеджмента и технологий имени Бирлы (BIMTECH)ИндияBirla Institute of Management and Technology (BIMTECH)India202231122022266288301Copyright © Гаутам Ч., Вадхва Р., Раман Т.В., 20222022Гаутам Ч., Вадхва Р., Раман Т.В.Gautam C., Wadhwa R., Raman T.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://financetp.fa.ru/jour/article/view/1879

В условиях сложных и нестабильных финансовых рынков инвестору приходится часто менять свои финансовые цели, что приводит к диверсификации портфеля инвестиций. Финансовое будущее индивидуального инвестора зависит от его рационального принятия решений. Цель данного исследования – оценить различные детерминанты принятия финансовых решений работающими женщинами в Национальном столичном регионе Индии. Изучена связь финансовой грамотности, планирования личных финансов и рискованного поведения при принятии финансовых решений работающими женщинами. Авторы также изучили различные экзогенные переменные финансовой грамотности, включая финансовое отношение (FA), финансовое поведение (FB) и финансовые знания (FK). Использован количественный подход для прогнозирования взаимосвязей между идентифицированными переменными. Исследование основано на первичных данных, собранных с помощью структурированной анкеты, составленной по 5-балльной шкале Лайкерта, и проанализировано с помощью метода частичного наименьшего квадрата – моделирования структурных уравнений (PLS-SEM). Результаты исследования свидетельствуют о положительной и значительной связи финансовой грамотности и планирования личных финансов с принятием финансовых решений работающими женщинами. С другой стороны, рискованное поведение отрицательно влияет на принятие финансовых решений. Показано, что все три экзогенные переменные – финансовое отношение, финансовое поведение и финансовые знания – имеют сильную связь с финансовой грамотностью. Результаты исследования могут быть полезны женщинам, инвестирующим в различные финансовые инструменты, для принятия лучших решений и финансовым менеджерам учреждений, поскольку женщины являются потенциальными инвесторами в такой развивающейся стране, как Индия.

In the challenging and volatile financial markets, an investor needs to change his financial objectives frequently, leading to a diversified portfolio of investments. The financial future of the individual investor depends on his rational decisionmaking. This research aims to evaluate various determinants of financial decision-making concerning working women in the National Capital Region, India. It examines the association of financial literacy, personal finance planning, and risk

behaviour with the financial decision-making of working females. The research also studies the different exogenous variables of financial literacy, including financial attitude (FA), financial behaviour (FB) and financial knowledge (FK). It utilises a quantitative approach for predicting relationships between the identified variables. The study is based on primary data collected through a structured questionnaire designed on a 5-point Likert scale and was analysed through a partial least square-structural equation modelling (PLS-SEM) approach. The study results suggest a positive and significant association of financial literacy and personal finance planning with financial decision-making by working women. On the other hand, risk behaviour negatively affects financial decision-making. The findings also reveal that all three exogenous variables, financial attitude, financial behaviour and financial knowledge, have a strong relationship with financial literacy. The research is relevant for individual women investing in various financial avenues to take better decisions. This study also benefits financial managers and institutions to target as women are potential investors in a developing country like India.

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The authors declare that there are no conflicts of interest present.