financeФинансы: теория и практика/Finance: Theory and PracticeFinance: Theory and Practice2587-56712587-7089Financial University under The Government of Russian Federation10.26794/2587-5671-2025-29-6-1347-01finance-3007Research ArticleПОВЕДЕНЧЕСКАЯ ЭКОНОМИКАBEHAVIORAL ECONOMICSФинансовая свобода, социальный капитал и развитие предпринимательства среди сельских женщин в ИндииFinancial Freedom, Social Capital, and the Development of Rural Women Entrepreneurship in Indiahttps://orcid.org/0000-0002-1499-075XВикторM.VictorM.

Мелвин Виктор – доцент, Школа бизнеса и менеджмента

Бенгалуру

Melvin Victor – Assist. Prof., School of Business and Management

Bengaluru

melvin.victor@christuniversity.inhttps://orcid.org/0000-0002-4551-6081ЭлангованН.ElangovanN.

Н. Элангован – PhD, профессор, Школа бизнеса и менеджмента

Бенгалуру

N. Elangovan – PhD, Prof., School of Business and Management

Bengaluru

elangovan.n@christuniversity.inhttps://orcid.org/0000-0003-1152-3010ХаласвамиД.HalaswamyD.

Девла Халасвами – PhD, доцент, Школа бизнеса и менеджмента

Бенгалуру

Devla Halaswamy – PhD, Assist. Prof., School of Business and Management

Bengaluru

halaswamy.d@christuniversity.inhttps://orcid.org/0000-0003-0599-9549СоняМ.SoniaM.

Мэтью Соня – PhD, доцент, Школа бизнеса и менеджмента

Бенгалуру

Mathew Sonia – PhD, Assist. Prof., School of Business and Management

Bengaluru

sonia.mathew@christuniversity.inУниверситет ХРИСТИндияCHRIST UniversityIndia20252912202529693106Copyright © Виктор M., Элангован Н., Халасвами Д., Соня М., 20252025Виктор M., Элангован Н., Халасвами Д., Соня М.Victor M., Elangovan N., Halaswamy D., Sonia M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://financetp.fa.ru/jour/article/view/3007

Развитие человеческих ресурсов может быть достигнуто только путем поощрения женского предпринимательства. В Индии очень низкий уровень женского предпринимательства, особенно в сельской местности, что в последнее время вызывает обеспокоенность. Женщины сейчас осведомлены о своем статусе, правах и условиях занятости. Предметом данного исследования являются женщины-предприниматели в сельской местности Индии, их вклад в развитие общества, проблемы, с которыми они сталкиваются, и первые шаги, предпринятые администрацией регионов для их поддержки. Исследование носит обобщающий характер. В работе использованы собственные данные. Самоструктурированная анкета была распространена среди женщин-предпринимателей в сельских регионах Индии. Собранные данные были проанализированы с помощью метода целенаправленной выборки в пакете программ «Статистический пакет для социальных наук», после чего были изучены статистические результаты. В ходе исследования опрошено 44 респондента. Результаты показали, что одними из наиболее значимых проблем являются семейные обязанности женщин, гендерное неравенство, финансовые трудности, низкая склонность к риску и конкуренция между мужчинами и женщинами. Сделан вывод о том, что проблемы, с которыми сталкиваются женщины-предприниматели, можно решить с помощью соответствующих стимулов, тренингов, поощрения, социального признания их предпринимательских способностей и соответствующей поддержки со стороны семьи.

Human resource development can only be achieved by promoting female entrepreneurship. There is a very low level of female entrepreneurship in India, especially in rural areas, which has recently been a cause for concern. Women are now aware of their existence, privileges, and employment circumstances.The subject of this research is female entrepreneurs in rural India, their contribution towards society, problems faced by women entrepreneurs in India, and initial steps taken by the administration for their development in India’s rural region. The research is explanatory. The primary data is used in the paper. The self-structured questionnaire was circulated to the women entrepreneurs in rural India. The data collected was analysed using a targeted sampling method in the Statistical Package for Social Sciences programme, followed by a study of the statistical results. During the survey, 44 respondents were interviewed. The results showed that among the most significant challenges were women’s family responsibilities, gender inequality, financial difficulties, low risk inclination and competition between men and women. It was concluded that the challenges faced by women entrepreneurs could be addressed through appropriate incentives, training, encouragement, social recognition of their entrepreneurial capabilities and appropriate family support.

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The authors declare that there are no conflicts of interest present.