financeФинансы: теория и практика/Finance: Theory and PracticeFinance: Theory and Practice2587-56712587-7089Financial University under The Government of Russian Federation10.26794/2587-5671-2024-28-4-18-32finance-3059Research ArticleПОВЕДЕНЧЕСКАЯ ЭКОНОМИКАBEHAVIORAL ECONOMICSРоль личностных качеств и перцептивных факторов в определении инвестиционных намерений на фондовом рынкеRole of Personality Traits and Perceptive Factors in Determining Stock Market Investment Intentionshttps://orcid.org/0000-0003-0157-3858ГаутамЧ.GautamC.

Чаандни Гаутам, MBA, PhD (менеджмент), доцент

Нью-Дели

Chaandni Gautam, MBA, PhD (Management), Assist. Prof.

New Delhi

chaandnigautam@gmail.comhttps://orcid.org/0000-0002-9712-5787ВадхваР.WadhwaR.

Риту Вадхва, MBA (финансы), PhD, ассоциированный профессор

Нойда

Ritu Wadhwa, MBA (Finance), PhD, Assoc. Prof.

Noida

rwadhwa1@amity.eduhttps://orcid.org/0000-0002-4335-3450РаманТ. В.RamanT. V.

Таникелла Венката Раман, MBA, PhD менеджмента, доцент

кафедра бухгалтерского учета и финансов

Большая Нойда

Thanikella V. Raman, MBA, PhD in Management, Assoc. Prof.

Department of Accounting and Finance

Greater Noida

Drtvraman@gmail.comУчебно-исследовательский институт менеджментаИндияManagement Education and Research InstituteIndiaБизнес-школа Amity, AUUPИндияAmity Business School, AUUPIndiaИнститут технологии управления BirlaИндияBirla Institute of Management and TechnologyIndia2024270820242841832Copyright © Гаутам Ч., Вадхва Р., Раман Т.В., 20242024Гаутам Ч., Вадхва Р., Раман Т.В.Gautam C., Wadhwa R., Raman T.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://financetp.fa.ru/jour/article/view/3059

   Настоящее исследование направлено на изучение инвестиционных намерений индивидов на фондовом рынке.

   Цель исследования — оценить роль перцептивных факторов, включая субъективные нормы, установки и воспринимаемый поведенческий контроль, в отношении личностных особенностей индивидов и теории планируемого поведения.

   В связи с этим в исследовании использован количественный подход с применением метода PLS-SEM для прогнозирования взаимосвязей между переменными. Ответы получены с помощью структурированной анкеты от респондентов, имеющих или не имеющих опыт торговли на фондовом рынке. Основные результаты свидетельствуют о положительном влиянии факторов восприятия на индивидуальные инвестиционные намерения. Кроме того, было установлено, что личностные характеристики влияют на индивидуальные инвестиционные намерения, в то время как пол и возраст воздействуют на взаимосвязь как интуитивных факторов, так и личностные характеристики. В целом, данное исследование вносит вклад в изучение восприятия индивидами инвестиционных намерений на индийском фондовом рынке. Таким образом, полученные результаты имеют большое значение для правительств, инвестиционных компаний и финансовых посредников, чтобы стимулировать участие в фондовом рынке и инвестиции.

   The present study intends to comprehend the stock market investment intention among individuals.

   The purpose of the study is to assess the role of perceptive factors, including subjective norms, attitudes and perceived behavioural control, in relation to individual personalities and the theory of planned behaviour.

   In this regard, the study adopts a quantitative approach with the help of the PLS-SEM technique to predict relationships between variables. The responses were collected through a structured questionnaire from individuals with or without trading experience in the stock market. The key findings indicate a positive impact of perceptive factors on individual investment intentions. Furthermore, it was found that personality characteristics influence individual investment intentions, while gender and age moderately influence the relationship of intuitive factors and personality traits with investment intent. Overall, the study contributes to the individuals’ perception regarding Indian stock market investments. Hence, the findings are crucial for governments, investment businesses and financial intermediaries to propel stock market participation and investment.

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The authors declare that there are no conflicts of interest present.