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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">finance</journal-id><journal-title-group><journal-title xml:lang="ru">Финансы: теория и практика/Finance: Theory and Practice</journal-title><trans-title-group xml:lang="en"><trans-title>Finance: Theory and Practice</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2587-5671</issn><issn pub-type="epub">2587-7089</issn><publisher><publisher-name>Financial University under The Government of Russian Federation</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26794/2587-5671-2024-28-6-1151-01</article-id><article-id custom-type="elpub" pub-id-type="custom">finance-3321</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПОВЕДЕНЧЕСКАЯ ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>BEHAVIORAL ECONOMICS</subject></subj-group></article-categories><title-group><article-title>Что определяет финансовое поведение домохозяйств в Пенджабе (Пакистан)</article-title><trans-title-group xml:lang="en"><trans-title>What Determines Household’s Financial Behavior? A Case of Punjab, Pakistan</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0341-1510</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хабиба</surname><given-names>У.</given-names></name><name name-style="western" xml:lang="en"><surname>Habibah</surname><given-names>U.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Уме Хабиба - аспирантка, Департамент делового администрирования</p><p>Суккур</p></bio><bio xml:lang="en"><p>Ume Habibah - PhD Scholar, Department of Business Administration</p><p>Sukkur</p></bio><email xlink:type="simple">umehabibah.92@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4312-2430</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Бхайо</surname><given-names>М. У.Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Bhayo</surname><given-names>M. U.R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Муджиб-у-Рехман Бхайо - PhD, доцент, профессор, Департамент финансов</p><p>Карачи</p></bio><bio xml:lang="en"><p>Mujeeb-u-Rehman Bhayo - PhD, Assist. Prof., Department of Finance</p><p>Karachi</p></bio><email xlink:type="simple">murbhayo@iba.edu.pk</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Университет МБА в Суккуре</institution><country>Пакистан</country></aff><aff xml:lang="en"><institution>Sukkur IBA University</institution><country>Pakistan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Школа бизнес-исследований, Институт делового администрирования</institution><country>Пакистан</country></aff><aff xml:lang="en"><institution>School of Business Studies, Institute of Business Administration</institution><country>Pakistan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>04</day><month>01</month><year>2025</year></pub-date><volume>28</volume><issue>6</issue><fpage>186</fpage><lpage>195</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Хабиба У., Бхайо М.У., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Хабиба У., Бхайо М.У.</copyright-holder><copyright-holder xml:lang="en">Habibah U., Bhayo M.U.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://financetp.fa.ru/jour/article/view/3321">https://financetp.fa.ru/jour/article/view/3321</self-uri><abstract><p>Цель данной работы — ответить на вопрос, что влияет на финансовое поведение пакистанских домохозяйств? Учитывая эпистемологические принципы интерпретационизма, онтологические принципы субъективизма и индуктивный подход, в данной работе используются качественные методы исследования. Проведено 38 полуструктурированных интервью. Полученные результаты свидетельствуют о том, что финансовое планирование домохозяйств в Пакистане определяют демографические и макроэкономические факторы. Намерения, общество и культура влияют на расходы домохозяйств, а специальная цель и наличие сбережений определяют их сберегательное поведение. В научной литературе нет однозначного мнения относительно детерминант финансового поведения домохозяйств, в первую очередь из-за различий в культуре разных стран. Это подчеркивает важность отдельного изучения финансового поведения домохозяйств в условиях Пакистана. Оригинальность заключается в исследовании факторов, определяющих финансовое поведение пакистанских домохозяйств.</p></abstract><trans-abstract xml:lang="en"><p>The purpose of this paper is to answer, what determines financial behavior of Pakistani Households? Considering the interpretivism as epistemological considerations, subjectivism as ontological considerations, and induction as research approach, this study employs the qualitative research methods. 38 semi structured interviews are conducted. The results suggest that financial planning of households in Pakistan is determined by demographic and macroeconomic factors. Intentions, society and culture influence household spending, and the special purpose and availability of savings determine their savings behavior. The literature is inconclusive regarding the determinants of household financial behavior, primarily because of differences in culture. This emphasizes the importance of separately studying household financial behavior in settings of Pakistan. The originality lies in exploring the factors in determining Pakistani households’ financial behavior.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>финансовое поведение домохозяйств</kwd><kwd>финансовое планирование домохозяйств</kwd><kwd>поведение домохозяйств в отношении расходов</kwd><kwd>поведение домохозяйств в отношении сбережений</kwd></kwd-group><kwd-group xml:lang="en"><kwd>household financial behavior</kwd><kwd>household financial planning</kwd><kwd>household spending behavior</kwd><kwd>household saving behavior</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Gomes F., Haliassos M., Ramadorai T. Household finance. Journal of Economic Literature. 2021;59(3):919–1000. 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