financeФинансы: теория и практика/Finance: Theory and PracticeFinance: Theory and Practice2587-56712587-7089Financial University under The Government of Russian Federation10.26794/2587-5671-2018-22-1-64-91finance-616Research ArticleАКТУАЛЬНАЯ ТЕМАACTUAL TOPICНАРРАТИВНАЯ ЭКОНОМИКА И НЕЙРОЭКОНОМИКАNARRATIVE ECONOMICS AND NEUROECONOMICSШиллерР. Дж.ShillerR. I.

Роберт Дж. Шиллер — профессор экономики в Департаменте экономики

SCOPUS ID: 6701603939

RePEc Short-ID: psh69  

Нью-Хейвен, Коннектикут

Robert J. Shiller — Sterling Professor of Economics, Department of Economics and Cowles Foundation for Research in Economics

SCOPUS ID: 6701603939 RePEc Short-ID: psh69

New Haven, Connecticut

robert.shiller@yale.eduЙельский университетСоединённые Штаты АмерикиYale UniversityUnited States2018160320182216491Copyright © Шиллер Р.Д., 20182018Шиллер Р.Д.Shiller R.I.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://financetp.fa.ru/jour/article/view/616

Эта статья является переработанной лекцией, которую я прочитал в Финансовом университете при Правительстве Российской Федерации в Москве. В этой лекции была рассмотрена эпидемиология нарративов, имеющих отношение к экономическим колебаниям (результатам), что позволило им «стать вирусными», распространиться далеко, даже по всему миру, и тем самым повлиять на экономические результаты. Тем не менее я должен был адаптировать мое выступление для российской аудитории, добавив некоторые иллюстративные примеры для лучшего понимания. Моя основная цель в этой статье состоит в том, чтобы описать то, что мы знаем о нарративах и склонности человеческого разума к их восприятию, а затем обосновать причины нашего ожидания, что нарративы вполне могут рассматриваться как важные, в основном экзогенные потрясения для экономики в целом. Таким образом, основное внимание было уделено нарративам, которые становятся вирусными, влияющими на экономику в эпоху нейровизуализации больших данных. Это потому, что человеческий мозг всегда был настроен на рассказы, будь то фактические или нет, чтобы оправдать текущие действия — даже в таких основных действиях, как расходы и инвестиции. Поскольку эти рассказы являются глубоко человеческими явлениями, которые трудно изучить на научной основе, количественный анализ может помочь нам в будущем лучше понять эти эпидемии. Многие примеры рассматриваются как важные доказательства связи человеческого мозга и теперь компьютеров через рассказы, связанные с популярными моделями экономики, что и представляет новые возможности для исследований в области как экономики, так и нейронауки. 

This article is a reworked lecture I have given at theFinancialUniversityunder the Government of theRussian FederationinMoscow. This lecture has considered the epidemiology of narratives relevant to economic fluctuations (outcomes), allowing them to “go viral” and spread far away, even worldwide, and thereby influencing economic outcomes. However, I had to accommodate my talk to the Russian audience adding some illustrative examples for better understanding. My basic goal in this paper is to describe what we know about narratives and the penchant of the human mind to be engaged by them, to consider reasons to expect that narratives might well be thought of as important, largely exogenous shocks to the aggregate economy. Thus, the main focus was on narratives going viral, affecting the economy in an age of neuroimaging, big data. This is because the human brain has always been highly tuned towards narratives, whether factual or not, to justify ongoing actions — even in such basic actions as spending and investing. Though these narratives are deeply human phenomena that are difficult to study in a scientific manner, quantitative analysis may help us gain a better understanding of these epidemics in the future. Many examples are seen as revealing the importance of the linkage of human brains and now computers through narratives associated with popular models of the economy and offering new research opportunities for both economics and neuroscience.

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The authors declare that there are no conflicts of interest present.