Financial Behavior as a Result of People’s Interaction in the Socio-Economic Space

Financial behavior is a category and its relevance for Russia is growing rapidly along with the activity of people who carry out daily interactions in a dynamic socio-economic space at all its territorial levels (local, regional, national, and supranational). In this context, the authors emphasize the scientific significance of studying the process of behavior transformation leading to financial results. From the point of view of the authors, this is due to the understanding of the primary and secondary interdependencies, the coherence of the concepts used, their sequence, priority, and significance. The aim of the article is to show the connectedness of elements in the behavior of people who are actors simultaneously in three subspaces: social, economic, and financial, which are organized hierarchically. The goal is due to the diversity of people’s financial behavior and the need for a counter study of both the factors influencing it and the analysis of monitoring the intertwining forms of financial behavior. The authors use methods of spatial analysis, content analysis, and sociological factor analysis. The factors of influence are placed in the “pyramid” of subspaces, which contributes to their prioritization, the vectors of people’s interaction, the economic, socio-demographic determinism of their actions, and the territorial differentiation of the financial infrastructure, and other aspects are also highlighted. The article systematizes scientific approaches to the study of the economic and financial activities of the population from the point of view of the relationship of incentive motives which simultaneously affect decision-making. The study identifies structural elements of each of the three subspaces (relationships-resources-choice-experience), within which a person (social group) forms and implements a particular model of behavior. The main theoretical concepts used in the study of financial behavior are singled out: social relations, economic resources, financial strategy, and their relationship. The authors conclude that the financial behavior of people has a spatial structure. Its result is determined by the categories of three subspaces — social, economic, and financial, which together represent the “matryoshka” model. The proposed methodology is significant for identifying the characteristics of the financial behavior of young people and the factors influencing the transformation of their financial literacy.

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