Role of Digitalisation in Rural Banking Sector in Madurai, India

The Indian banking sector has reached greater heights in recent days because of adopting and involving in the Digitalisation of banking. Though India is moving forward with digitalisation process, our nation faces several setbacks and opposition, which has to be crossed specifically in the rural banking system. The current research work has attempted to examine these challenges and setbacks which are found commonly in rural banking digitalisation. This paper aims in analysing the impacts and influences of Digitalisation in rural banks of Madurai city, Tamil Nadu. Moreover, the study is surveying multiple influencing factors like literacy rate, education qualification, income quality, gender equality and socio-economic position. Finally, some suggestions and conceptions to increase the maximum reach of knowledge and importance regarding the Digitalisation of banks in rural regions are suggested to the government and banking sectors. Regional based loan schemes and mechanisms and procedures must be encouraged by banks. Income assessment, repayable capacity in the rural areas of Madurai has to be initiated. The study focuses on research-based on quantitative tools. The Study aims in explaining the various positive outcomes of bank digitalisation via digital banking and financial inclusion here in India. The present study provides the awareness of the digital world and the advantages of adopting them in rural India for various banking services. The paper concludes that there is a need for digital establishments and digital banking in most rural areas all over India.

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