THE CONCEPT OF BANCASSURANCE: FORMS, MODELS AND DIRECTIONS FOR ITS IMPLEMENTATION UNDER MODERN CONDITIONS
https://doi.org/10.26794/2587-5671-2016-20-1-157-163
Abstract
Improving the interaction between banks and insurance companies is necessitated by the need to enhance integration processes to produce competitive products and meet the needs of customers in financial services with a better quality. There is a need to study the principles of bancassurance and analyze the conceptual approaches to the organization and functioning of various forms of integration along with seeking effective models of cooperation. The purpose of the paper is to study different approaches to determining the forms and models of the bancassurance. Effective forms of the bancassurance are proposed using the methods of analysis, logical generalization, scientific abstraction and system-structural analysis.
References
1. Davis S.I. Bancassurance: The Lessons of Global Experience in Banking and Insurance Collaboration. VRL KnowledgeBank Ltd. 2007. 141 p.
2. Габидулин И. А., Лушниченко В. Н. Bancassurance по-эсенговски // Мир денег. 2007. № 8–9. С. 54– 59 / Gabidulin I.A., Lushnichenko V.N. Bancassurance on-esengovski [Bancassurance po-jesengovski]. World of money — Mir deneg, 2007, № 8–9, pp. 54–59 (in Russian).
3. Яцентюк О. Особенности банковского страхования: мировой опыт и российские реалии // Страховое дело. 2006. № 2. С. 10 / Yatsentyuk O. Features of bank insurance: world experience and Russian realities [Osobennosti bankovskogo strakhovaniya: mirovoi opyt i rossiiskie realii]. Insurance business — Strakhovoe delo, 2006, no 2, pp. 10 (in Russian).
4. Tassin E. Success Factors for Bancassurance in France. Abelica Global Consultants and Actuaries // Insurance News. April 2009. 8 p.
5. Messyasz-Handschke A. Bancassurance — wspolpraca czy konkurencja // Bank i Kredyt. 2002. № 4. Рр. 51–55.
6. Kowalewski O. Grupy bankowo-ubezpieczeniowe: strategie tworzenia, efektywnosc // Materialy i studia NBP. 1999. № 91. Рp. 10–14.
7. Herring R.J. Corporate structure of fi nancial conglomerates R.J. Herring, A.M. Santomero // Journal of Financial Services Research. 1990. Pp. 471–497.
8. Marjorie Ch. Analysis of Bancassurance and its status around the world // Focus. 2005. October. Pp. 45–61.
Review
For citations:
Averchenko O.D. THE CONCEPT OF BANCASSURANCE: FORMS, MODELS AND DIRECTIONS FOR ITS IMPLEMENTATION UNDER MODERN CONDITIONS. Finance: Theory and Practice. 2016;20(1):157-163. (In Russ.) https://doi.org/10.26794/2587-5671-2016-20-1-157-163
Views:
642
Email this article 