EXPORT POTENTIAL GROWTH FACTORS FOR A SMALL INNOVATIVE ENTERPRISE

Given Russia’s membership in the WTO and the increasing global turbulence, the task of export diversification and transition to an innovative model of economic development is becoming particularly urgent. It cannot be solved otherwise than within the framework of increasing the international competitiveness of domestic enterprises, especially in the small business sector being a catalyst for innovation activities of medium and large companies and the economy as a whole. The paper analyzes the approaches of domestic and foreign economists to the structuring of the export potential growth factors. The latter needs to be analyzed at three levels: the micro level, the mezo-level (cluster and regional sub-levels) and the macro level. The authors proposed a methodology for assessing the impact of controllable factors on the export capacity of small innovative enterprises. This methodology was based on the econometric modeling. The main micro-level factors were aggregated by the authors in the framework of four types of potentials: production, marketing, labor and financial. Also the sampling of cost indices from accounting and statistical reports for inclusion in the model was performed. The results of the study related to the systematization of small innovative enterprises and their methodology for assessing the impact of the export potential of growth factors can be used in practical activities of organizations to improve the efficiency of small businesses in foreign markets.

small innovative enterprise, export potential, micro-, mezo- and macro level factors, production potential, market potential, labor potential, financial potential, econometric model

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