INVESTMENT DECISION-MAKING METHODS AS AN INSTRUMENT OF REALIZATION OF CORPORATE SOCIAL RESPONSIBILITY

This paper raises the issue of compliance with the principles of corporate social responsibility at all levels of business operations, including pre-investment phase of project construction. Sustainable development of the company at the present stage is impossible without decision-making, taking into account not only the economical aspect, but social and environmental communications with partners and the world in general. The author proceeds from the need to supplement the existing system of investment decisions methodological support through the introduction of such a complex index as an indicator of the of multi-criteria utility by which a comprehensive and qualitatively improved estimation of technological complex allows the decision-maker to enter the best option that allows to reach not only short-term goals of the company, but also to strengthen its base of sustainable development through the multiplier effect of increasing utility. As a result, it is the integration of environmental, ethical and other standards in the management of high-tech industries, and the decision making process (DMP) at the option of technological complex choice becomes clearly structured procedure that allows leveling subjectivity and incomplete information, is an inherent part of DMP in market reality. The greatest prospects for application of this methodology involve the use of it in practice of decision-making in large companies, realizing the high-cost investment projects, which are associated with the greatest risks and where particularly high price making suboptimal decisions.

decision-making, sustainable development, corporate social responsibility, investment project, multicriteria utility, socially responsible investments

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