Effect of Pricing Strategy on Organization Performance: Evidence from Ethiopia’s Brewery Industry

K. W. Gebremicael; K. V. Ramana Murthy

Finance: Theory and Practice
Finansy: teoriâ i praktika

ISSN 2587-5671 (Print)
ISSN 2587-7089 (Online)

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Gebremicael K.W., Ramana Murthy K.V. Effect of Pricing Strategy on Organization Performance: Evidence from Ethiopia’s Brewery Industry. Finance: Theory and Practice. 2024;28(3):84-93. https://doi.org/10.26794/2587-5671-2024-28-3-84-93

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 2587-5671 (Print)
ISSN 2587-7089 (Online)

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About the Authors

K. W. Gebremicael
Adigrat University; Andhra University
Ethiopia

Kidanemaryam W. Gebremicael — PhD, Assoc. Prof., Department of Marketing, College of Business and Economicsa; Research Scholar, Department of Commerce and Management Studies

Adigrat; Visakhapatnam, India

K. V. Ramana Murthy
Andhra University
India

K.V. Ramana Murthy — PhD, Assoic. Prof, Research Director, Department of Commerce and Management Studies

Visakhapatnam

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