Роль личностных качеств и перцептивных факторов в определении инвестиционных намерений на фондовом рынке

   Настоящее исследование направлено на изучение инвестиционных намерений индивидов на фондовом рынке.

   Цель исследования — оценить роль перцептивных факторов, включая субъективные нормы, установки и воспринимаемый поведенческий контроль, в отношении личностных особенностей индивидов и теории планируемого поведения.

   В связи с этим в исследовании использован количественный подход с применением метода PLS-SEM для прогнозирования взаимосвязей между переменными. Ответы получены с помощью структурированной анкеты от респондентов, имеющих или не имеющих опыт торговли на фондовом рынке. Основные результаты свидетельствуют о положительном влиянии факторов восприятия на индивидуальные инвестиционные намерения. Кроме того, было установлено, что личностные характеристики влияют на индивидуальные инвестиционные намерения, в то время как пол и возраст воздействуют на взаимосвязь как интуитивных факторов, так и личностные характеристики. В целом, данное исследование вносит вклад в изучение восприятия индивидами инвестиционных намерений на индийском фондовом рынке. Таким образом, полученные результаты имеют большое значение для правительств, инвестиционных компаний и финансовых посредников, чтобы стимулировать участие в фондовом рынке и инвестиции.

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