Determinants of Vietnamese university students’ saving Intention

Saving, particularly saving money, has become a topic that has attracted a lot of public attention. Young people nowadays believe that enjoying the present is more important than worrying about the future, which contrasts with the perspective of previous generations. While there have been some studies on this topic in the past, little research has been done in the context of Vietnam. The purpose of this study is to identify the factors that influence the saving intentions of young people, specifically Generation Z university students in Vietnam. This study uses both quantitative and qualitative methods to collect data from 920 participants aged 18-25, from all regions of the country (Northern, Central, Southern), and currently university students from all three regions of the country. The data was processed using SPSS and AMOS software to create a Structural Equation Model (SEM). The results indicate that attitudes towards saving and financial knowledge have a positive direct impact on saving intentions, with attitude having the stronger impact. Additionally, risk aversion does not directly influence intention to save but has a positive influence through the mediation of attitude. These findings provide valuable information for governments, financial institutions, and universities in promoting the saving intentions of students and, more broadly, promoting saving behavior and financial well-being among young people.

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