DEVELOPMENT OF THE MARKET OF ELECTRONIC INSURANCE

Abstract

The rapid growth of computer technologies in the near future is making fundamental changes in the traditional methods and style of work of insurers as well as in the system of relationships between all insurance market players. The paper summarizes the results of activities of both Russian and foreign insurance business companies using modern insurance technologies. Subject to investigation were the structure, purpose, organization of work, functions of Internet representations of insurance companies; consistently disclosed are sales stages of the mass insurance product; specific features of the online insurance sales.are identified. The paper is focused on cloud computing technologies, namely methods of distributed data processing, that make computer resources and capacities available to the user as an Internet service used in the insurance market, along with the description of their structure and specifics. The foreign experience in the organization of cloud technologies is studied; a comparative analysis of leading providers of cloud technology services in terms of their application in the insurance market is performed. The advantages and disadvantages of using cloud technologies in the Russian insurance market are revealed with an emphasis on the insurance data protection in the cloud. The activities of foreign cloud service providers are considered along with their regulatory framework, basic functions and directions of activity in the insurance industry.