IT ORGANIZATIONS MANAGEMENT BASED ON DEVELOPMENT MODEL VALUE ADDED COMMUNITIES
Abstract
In the conditions of the modern market for receiving profi t in the long-term temporary period it is extremely important for the organizations to be competitive, establishing strong connection with partners. The strong brand defi ning services or products is one of the factors which provide competitive advantage. In this regard a great influence is received by the organizations based on the principles of value added communities. Value added community is the economic structure representing a brand organization and the surrounding it business partners. Proper management of such an organization can bring significant financial profit. Value added community develops similarly usual organization but with some amendments.
The article describes a model of developing value added communities. This model is based on the main relevant parameters of the value added communities as a whole (the value of the brand, the size of transaction costs, the size of value added community), and some IT industry’s features (project work, teamwork).
Methods of mathematical modeling, the system, regression and mathematical analysis of functions, as well as differentiation and statistics were used in designing of model of developing value added communities. The article presents advises for managing the IT organization based on the model of developing value added communities.
About the Author
M. O. Ponomarenko
the State University of Management, Moscow
Russian Federation
graduate student
Russian Federation
graduate student
References
1. Vorozhikhin V.V. On the Subject and Problems of Strategic Management [O sushhnosti i problemah strategicheskogo upravlenija] // Economics, Taxes & Law. 2015. № 3 (In Russ.).
2. Mins G., Shnajder D. Metakapitalizm and the revolution in e-business [Metakapitalizm i revoljucija v jelektronnom biznese]. M.: Al’bina Pablisher, 2001. 280 p. (In Russ.).
3. Ponomarenko M. O. Evaluation of transaction costs in the Value Added Communities [Ocenka tranzakcionnyh izderzhek v soobshhestvah dobavlennoj stoimosti (SDS)] // Vestnik Universiteta (State University of Management). 2014. № 2 (In Russ.).
4. Perskaya V.V. Using the Potential of Global Value Chains for Development of the Real Economy [Ispol’zovanie potenciala global’nyh cepochek stoimosti v celjah razvitija real’nogo sektora jekonomiki] // Economics, Taxes & Law. 2015. № 2 (In Russ.).
5. Belov V. Metakapitalizm and B2B [Metakapitalizm i B2B] // URL: http://www.webmasterpro.com. ua/articles/article24.html.
6. Meshkova T.A., Moiseichev E. J. Global Value Chains: world trends and the Russia’s involvement [Mirovye tendencii razvitija global’nyh cepochek sozdanija dobavlennoj stoimosti i uchastie v nih Rossii] // Bulletin of the Financial University, 2015. № 1 (In Russ.).
7. Ponomarenko M.O. Key issues of creating the Value Added Communities [Kljuchevye voprosy sozdanija Soobshhestva Dobavlennoj Stoimosti (SDS)] // Vestnik Universiteta (State University of Management). 2014. № 3 (In Russ.).
8. Blinov A.O., Rudakova O. S. The Mechanism of the Strategic Management of Enterprises under Uncertainty [Mehanizm strategicheskogo upravlenija organizacijami v uslovijah neopredelennosti] // Economics, Taxes & Law. 2015. № 3 (In Russ.).
9. Smirnov V.V. Strategic Planning of Human Resource in the Technological Cycle [Strategicheskoe planirovanie trudovyh resursov v tehnologicheskom cikle] // Economics, Taxes & Law. 2015. № 3 (In Russ.).
10. Ponomarenko M. O. Development of model and mechanism for establishing the Value Added Communities [Razrabotka modeli i mehanizma sozdanija Soobshhestva Dobavlennoj Stoimosti (SDS)] // Vestnik Universiteta (State University of Management). 2014. № 4 (In Russ.).
11. Skorobogatyh I.I., Chinjaeva D.A. Comparative analysis of existing methodologies to assess the cost of the brand [Sravnitel’nyj analiz sushhestvujushhih metodik ocenki stoimosti torgovoj marki] // Marketing v Rossii i za rubezhom. № 4. 2003. 17 p. (In Russ.).
12. Dan’ko T.P. Marketing Management. 3rd edition [Upravlenie marketingom. 3-e izd., pererab. i dop.] M.: Infra-M, 2009 (In Russ.).
13. Barnett Dzh., Moriarti S. Marketing communications. Integrated approach [Marketingovye kommunikacii. Integrirovannyj podhod]. SPb.: Piter, 2000 (In Russ.).
14. Azoev G.L. Competition: analysis, strategy and practice [Konkurencija: analiz, strategija i praktika]. M.: Centr jekonomiki i marketinga, 1996 (In Russ.).
15. Rajs Je., Traut Dzh. Marketing Wars [Marketingovye vojny]. SPb.: Piter, 2003 (In Russ.).
Review
For citations:
Ponomarenko M.O. IT ORGANIZATIONS MANAGEMENT BASED ON DEVELOPMENT MODEL VALUE ADDED COMMUNITIES. Finance: Theory and Practice. 2015;(5):161-166. (In Russ.)
Views:
612
Email this article 