Evolution of Social Banking in the World and in Russia
https://doi.org/10.26794/2587-5671-2017-21-5-100-105
Abstract
Topic. Social banking on the banking market in the world and in Russia.
Purpose. To conduct a comprehensive institutional analysis of social banking from the formative period to the present day.
Methodology. Institutional analysis.
Results. After the financial crisis of 2008, social banking has become a competitive banking product. There is sufficient volume of research papers on disclosure of the content of the phenomenon of “social banking”, but so far full and, at the same time, non-abstract definition was not detected. The study formulated a comprehensive definition of social banking as a form of banking based on three key principles: responsibility, transparency and sustainable development that aims not just to maximize profit but to maximize the positive social effect from services provided to the clients, where getting of public important result is the substance.
Conclusions. In the course of the study, it was determined that social banking is often identified with the banking activities conducted through social networking. It is fundamentally wrong, because building relationships with clients via social media is only a small share of social banking. In addition, it was revealed that the Russian market of social banking, which is represented by the services of microcredit and microfinance with high interest rates, is completely contrary to the concept of social banking.
About the Author
Tatiana S. Tepkeeva
JSC “Company Unox”
Russian Federation
deputy general director for project management, JSC “Company Unox”, Moscow, Russia
Russian Federation
deputy general director for project management, JSC “Company Unox”, Moscow, Russia
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Review
For citations:
Tepkeeva T.S. Evolution of Social Banking in the World and in Russia. Finance: Theory and Practice. 2017;21(5):100-105. (In Russ.) https://doi.org/10.26794/2587-5671-2017-21-5-100-105
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