Расшифровка мышления инвесторов: систематический обзор литературы по принятию инвестиционных решений
https://doi.org/10.26794/2587-5671-2026-30-1-228-241
Аннотация
Исследование посвящено психологии инвесторов. Оно представляет собой систематический обзор литературы, который помогает понять, как поведенческие предубеждения влияют на инвестиционные решения на фондовом рынке. Работа включает несколько этапов: определение целей, поиск источников, оценка документов, обобщение, анализ и представление результатов. Проанализирована 101 статья. Исследование выявило положительную тенденцию в изучении финансовых решений, начавшуюся в 2016 г. и достигшую пика в 2022 г. Особое внимание уделено Швейцарии, где два журнала содержат 56 482 упоминания статей, связанных с принятием инвестиционных решений. Среди них – «Frontiers in Psychology», который опубликовал 11 статей с 55 251 цитированием, войдя в топ‑10 журналов по этому показателю. Выявлены основные предубеждения на фондовом рынке: чрезмерная самоуверенность, доступность и стадность. Предыдущие исследования сосредотачивались на этих аспектах, особенно на развивающихся рынках. Однако с 2019 г. акцент сместился на склонность к ошибкам и нежелание сожалеть. В 2021 г. исследования продолжили охватывать теорию перспектив и финансовую грамотность. Результаты этого исследования побуждают к дальнейшему изучению влияния таких факторов, как консерватизм, склонность к подтверждению своих убеждений, неприятие сожалений, фрейминг, приверженность статус-кво и привычки выбирать знакомое при инвестировании. Эти аспекты представляют широкие возможности для новых исследований. Более того, это способствует более глубокому пониманию факторов, влияющих на принятие инвестиционных решений, включая финансовую грамотность, доход, образование, пол и возраст.
Ключевые слова
JEL: D53, D41, G11
Об авторе
К. РатнаватиИндонезия
Кусума Ратнавати – PhD в области менеджмента, руководитель магистерской программы по менеджменту в кампусе Джакарты, факультет экономики и бизнеса
Маланг
Конфликт интересов:
автор заявляет об отсутствии конфликта интересов.
Список литературы
1. Che Hassan N., Abdul-Rahman A., Mohd Amin S. I., Ab Hamid S. N. Investment intention and decision making: A systematic literature review and future research agenda. Sustainability. 2023;15(5):3949. DOI: 10.3390/su15053949
2. Kishan K., Alfan E. Financial statement literacy of individual investors in China. International Journal of China Studies. 2018;9(1):3-28. URL: https://ics.um.edu.my/img/files/IJCSV9N1/IJCS%209-1%202Kishan_Alfan%20for%20website.pdf
3. Kolmakov V. V., Polyakova A. G., Polyakov S. V. Behavioral finance explanation of retail investors’ approach to portfolio design. Finance: Theory and Practice. 2025;29(1):133-145. DOI: 10.26794/2587-5671-2025-29-1-133-145
4. Brealey R. A., Myers S.C, Marcus A. J. Fundamentals of corporate finance. 10th ed. New York, NY: McGraw-Hill Education; 2019. 800 p.
5. Tyurikov A. G., Kruglova E. L., Kunizheva D. A. Financial behavior of Russians: Practices, models, effective tools. Finance: Theory and Practice. 2025;29(6):107-120. DOI: 10.26794/2587-5671-2025-29-6-107-120
6. Arie Wibowo M., Khusniyah Indrawati N., Aisjah S. The impact of overconfidence and herding bias on stock investment decisions mediated by risk perception. International Journal of Research in Business and Social Science. 2023;12(5):174-184. DOI: 10.20525/ijrbs.v12i5.2663
7. Abideen Z. U., Ahmed Z., Qiu H., Zhao Y. Do behavioral biases affect investors’ investment decision making? Evidence from the Pakistani equity market. Risks. 2023;11(6):109. DOI: 10.3390/risks11060109
8. Srivastava H., Moid S., Rushdi N. J. Impact of anchoring, herding and loss-aversion on working women’s investment decision-making. Finance: Theory and Practice. 2025;29(5):90-99. DOI: 10.26794/2587-5671-2025-29-5-1456-01
9. Adil M., Singh Y., Ansari M. S. How financial literacy moderate the association between behaviour biases and investment decision? Asian Journal of Accounting Research. 2022;7(1):17-30. DOI: 10.1108/AJAR-09-2020-0086
10. Ahmad M., Ali Shah S. Z. Overconfidence heuristic-driven bias in investment decision-making and performance: Mediating effects of risk perception and moderating effects of financial literacy. Journal of Economic and Administrative Sciences. 2021;38(1):60-90. URL: https://doi.org/10.1108/jeas-07-2020-0116
11. Al-Dahan N. S.H., Hasan M. F., Jadah H. M. Effect of cognitive and emotional biases on investor decisions: An analytical study of the Iraq stock exchange. International Journal of Innovation, Creativity and Change. 2019;9(10):30-47. URL: https://www.researchgate.net/publication/338955870_Effect_of_Cognitive_and_Emotional_Biases_on_Investor_Decisions_An_Analytical_Study_of_the_Iraq_Stock_Exchange
12. Elhussein N. H.A., Abdelgadir J. N.A. Behavioral bias in individual investment decisions: Is it a common phenomenon in stock markets? International Journal of Financial Research. 2020;11(6):25-36. DOI: 10.5430/ijfr.v11n6p25
13. Isidore R. R., Christie P. The relationship between the income and behavioural biases. Journal of Economics, Finance and Administrative Science. 2019;24(47):127-144. DOI: 10.1108/JEFAS-10-2018-0111
14. Kansal P., Singh S. Determinants of overconfidence bias in Indian stock market. Qualitative Research in Financial Markets. 2018;10(4):381-394. DOI: 10.1108/QRFM-03-2017-0015
15. Katper N. K., Azam M., Karim N. A., Zia S. Z. Behavioral biases and investors’ decision-making: The moderating role of socio-demographic variables. International Journal of Financial Engineering. 2019;6(3):1950020. DOI: 10.1142/s2424786319500208
16. Sumiati, Nurmasari N. D., Wati C. R., Sienatra K. B. Harnessing financial confidence: Exploring the interplay of self-efficacy, knowledge, behavior, and risk tolerance in elevating SME success — a study of East Java’s entrepreneurs. Cogent Psychology. 2025;12(1):2572137. DOI: 10.1080/23311908.2025.2572137
17. Mushinada V. N.C., Veluri V. S.S. Elucidating investors rationality and behavioural biases in Indian stock market. Review of Behavioral Finance. 2019;11(2):201-219. DOI: 10.1108/RBF-04-2018-0034
18. Parmitasari R. D.A., Syariati A., Sumarlin. Chain reaction of behavioral bias and risky investment decision in Indonesian nascent Investors. Risks. 2022;10(8):145. DOI: 10.3390/risks10080145
19. Parveen S., Satti Z. W., Subhan Q. A., Jamil S. Exploring market overreaction, investors’ sentiments and investment decisions in an emerging stock market. Borsa Istanbul Review. 2020;20(3):224-235. DOI: 10.1016/j.bir.2020.02.002
20. Quaicoe A., Eleke-Aboagye P. Q. Behavioral factors affecting investment decision-making in bank stocks on the Ghana stock exchange. Qualitative Research in Financial Markets. 2021;13(4):425-439. DOI: 10.1108/QRFM-05-2020-0084
21. Quang L. T., Linh N. D., Van Nguyen D., Khoa D. D. Behavioral factors influencing individual investors’ decision making in Vietnam market. Journal of Eastern European and Central Asian Research. 2023;10(2):264-280. DOI: 10.15549/jeecar.v10i2.1032
22. Ali Shah S. Z., Ahmad M., Mahmood F. Heuristic biases in investment decision-making and perceived market efficiency: A survey at the Pakistan stock exchange. Qualitative Research in Financial Markets. 2018;10(1):85-110. DOI: 10.1108/QRFM-04-2017-0033
23. Sharma M., Firoz M. Delineating investors’ rationality and behavioural biases-evidence from the Indian stock market. International Journal of Management Practice. 2022;15(1):59-86. DOI: 10.1504/IJMP.2022.119925
24. Shunmugasundaram V., Sinha A. Behavioral biases influencing investment decisions of life insurance investors. International Journal of Economics and Financial Issues. 2022;12(6):107-112. DOI: 10.32479/ijefi.13693
25. Widnyana W., Astiti N. P.Y., Suarjana I. W. Irrational, emotion, illusions of control investors on investment decisions in the Indonesian capital market. Academy of Entrepreneurship Journal. 2021;27(5S):1-7.
26. Yasmin F., Ferdaous J. Behavioral biases affecting investment decisions of capital market investors in Bangladesh: A behavioral finance approach. Investment Management and Financial Innovations. 2023;20(2):149-159. DOI: 10.21511/imfi.20(2).2023.13
27. Kinatta M. M., Kaawaase T. K., Munene J. C., Nkote I., Nkundabanyanga S. K. Cognitive bias, intuitive attributes and investment decision quality in commercial real estate in Uganda. Journal of Property Investment and Finance. 2022;40(2):197-219. DOI: 10.1108/JPIF-11-2020-0129
28. Lowies G. A., Hall J. H., Cloete C. E. Heuristic-driven bias in property investment decision-making in South Africa. Journal of Property Investment and Finance. 2016;34(1):51-67. DOI: 10.1108/JPIF-08-2014-0055
29. Pandey R., Jessica V. M. Measuring behavioural biases affecting real estate investment decisions in India: Using IRT. International Journal of Housing Markets and Analysis. 2018;11(1):648-668. DOI: 10.1108/ IJHMA-12-2017-0103
30. Sedliačiková M., Aláč P., Moresová M. How behavioral aspects influence the sustainable financial decisions of shareholders: An empirical study and proposal for a relevant decision-making concept. Sustainability. 2020;12(12):4813. DOI: 10.3390/SU12124813
31. Jaiyeoba H. B., Abdullah M. A., Ibrahim K. Institutional investors vs retail investors: Are psychological biases equally applicable to investor divides in Malaysia? International Journal of Bank Marketing. 2020;38(3):671- 691. DOI: 10.1108/IJBM-07-2019-0242
32. Yadav M. Behavioral biases of cryptocurrency investors: A prospect theory model to explain cryptocurrency returns. Review of Behavioral Finance. 2024;16(4):643-667. DOI: 10.1108/RBF-07-2023-0172
33. Sajeev K. C., Afjal M., Spulbar C., Birau R., Florescu I. Evaluating the linkage between behavioural finance and investment decisions amongst Indian Gen Z investors using structural equation modeling. Revista de Științe Politice / Revue des Sciences Politiques, 2021;(72):41-59. URL: https://www.researchgate.net/publication/356799836_Evaluating_the_linkage_between_Behavioural_Finance_and_Investment_Decisions_Amongst_Indian_Gen_Z_investors_Using_Structural_Equation_Modeling
34. Rasheed M. H., Rafique A., Zahid T., Akhtar M. W. Factors influencing investor’s decision making in Pakistan: Moderating the role of locus of control. Review of Behavioral Finance. 2018;10(1):70-87. DOI: 10.1108/RBF-05-2016-0028
35. Bachmann K., De Giorgo E. G., Hens T. Behavioral finance for private banking: From the art of advice to the science of advice. 2nd ed. Hoboken, NJ: John Wiley & Sons, Inc; 2018. 256 p.
36. Baker H. K., Kumar S., Goyal N. Personality traits and investor sentiment. Review of Behavioral Finance. 2021;13(4):354-369. DOI: 10.1108/RBF-08-2017-0077
37. Calzadilla J. F., Bordonado-Bermejo M. J., González-Rodrigo E. A systematic review of ordinary people, behavioural financial biases. Economic Research-Ekonomska Istraživanja. 2021;34(1);2767-2789. DOI: 10.10 80/1331677X.2020.1839526
38. Baker H. K., Kumar S., Goyal N., Gaur V. How financial literacy and demographic variables relate to behavioral biases. Managerial Finance. 2018;45(1):124-146. DOI: 10.1108/MF-01-2018-0003
39. Ratnawati K., Rokhim R., Wati C. R., Dewanta P. P. The impact of enhancing digital financial literacy on firm performance: Evidence from digitalisation in Indonesia. International Journal of Technology Intelligence and Planning. 2025;14(1):78-106. DOI: 10.1504/IJTIP.2025.150737
40. Baker H. K., Filbeck G., Ricciardi V., eds. Financial behavior: Players, services, products, and markets. New York, NY: Oxford University Press; 2017. 680 p.
41. Aisjah S., Fadhila W., Wati C. R., Djazuli A., Prabandari S. P. Cognitive drivers of investment behavior: Analyzing the mediation-moderation model on herding behavior among Gen-Z investors. Management Analysis Journal. 2025;14(3):306-317. DOI: 10.15294/maj.v14i3.33498
42. Thanki H., Baser N. Interactive impact of demographic variables and personality type on risk tolerance. Emerging Economy Studies. 2019;5(1):42-54. DOI: 10.1177/2394901519825924
43. Khilar R. P., Singh S. Role of emotional bias on investment decision from behavioural finance perspective. International Journal of Scientific & Technology Research. 2020;9(3):3457-3460.
44. Ratnawati K., et al. Leveraging financial literacy into sustainable business performance: A mediated-moderated model. Business, Management and Economics Engineering. 2024;22(2):333-356. DOI: 10.3846/bmee.2024.21449
45. Chandra P. Behavioural finance. New Delhi: McGraw Hill Education (India) Private Ltd.; 2016. 534 p.
46. Acciarini C., Brunetta F., Boccardelli P. Cognitive biases and decision-making strategies in times of change: A systematic literature review. Management Decision. 2020;59(3):638-652. DOI: 10.1108/MD-07-2019-1006
47. Jain R., Sharma D., Behl A., Tiwari A. K. Investor personality as a predictor of investment intention — mediating role of overconfidence bias and financial literacy. International Journal of Emerging Markets. 2023;18(12):5680-5706. DOI: 10.1108/IJOEM-12-2021-1885
48. Che Hassan N., Abdul-Rahman A., Mohd Amin S. I., Ab Hamid S. N. Investment intention and decision making: A systematic literature review and future research agenda. Sustainability. 2023;15(5):3949. DOI: 10.3390/su15053949
49. Raut R. K. Past behaviour, financial literacy and investment decision-making process of individual investors. International Journal of Emerging Markets. 2020;15(6):1243-1263. DOI: 10.1108/IJOEM-07-2018-0379
50. Nuzula N. F., Sisbintari I., Suhadak, Handayani S. R. The use of technical analysis, source of information and emotion and its influence on investment decisions. Journal of Behavioral and Experimental Finance. 2019;22:51-56. DOI: 10.1016/j.jbef.2019.02.004
51. Verma S., Rao P., Burton B., Kumar S. Interconnectedness of emotions with investment decision-making: A conceptual framework. Journal of Economic Surveys. 2026;40(1):116-132. DOI: 10.1111/joes.12706
52. Thi Nguyen H. T., Ha T.-M. Social capital and firm performance: A study on manufacturing and services firms in Vietnam. Management Science Letters. 2020;10(11):2571-2582. DOI: 10.5267/j.msl.2020.3.038
53. Lerner J. S., Keltner D. Beyond valence: Toward a model of emotion-specific influences on judgment and choice. Cognition and Emotion. 2000;14(4):473-393. DOI: 10.1080/026999300402763
54. Lonkani R., Changchit C., Cutshall R., Treerotchananon A., Prasertsoontorn T. The effect of investors’ emotional and depressive states on perceived returns and risk. Journal of Asian Business and Economic Studies. 2025:32(3):134-146, DOI: 10.1108/JABES-10-2024-0473
55. Suresh G. Impact of financial literacy and behavioural biases on investment decision-making. FIIB Business Review. 2021;13(1):72-86. DOI: 10.1177/23197145211035481
56. Ogunlusi O. E., Obademi O. The impact of behavioural finance on investment decision-making: A study of selected investment banks in Nigeria. Global Business Review. 2019;22(6):1345-1361. DOI: 10.1177/0972150919851388
57. Jain J., Walia N., Kaur M., Sood K., Kaur D. Shaping investment decisions through financial literacy: Do herding and overconfidence bias mediate the relationship? Global Business Review. 2023. DOI: 10.1177/09721509221147409
58. Hossain T., Siddiqua P. Exploring the influence of behavioral aspects on stock investment decision-making: A study on Bangladeshi individual investors. PSU Research Review. 2022;8(2):467-483. DOI: 10.1108/PRR-10-2021-0054
59. Khan I., Afeef M., Jan S., Ihsan A. The impact of heuristic biases on investors’ investment decision in Pakistan stock market: Moderating role of long term orientation. Qualitative Research in Financial Markets. 2021;13(2):252-274. DOI: 10.1108/QRFM-03-2020-0028
60. Weixiang S., Qamruzzaman M., Rui W., Kler R. An empirical assessment of financial literacy and behavioral biases on investment decision: Fresh evidence from small investor perception. Frontiers in Psychology. 2022;13:977444. DOI: 10.3389/fpsyg.2022.977444
61. Moueed A., Hunjra A. I. Use anger to guide your stock market decision-making: Results from Pakistan. Cogent Economics & Finance. 2020;8:1733279. DOI: 10.1080/23322039.2020.1733279
62. Zhang M., Nazir M. S., Farooqi R., Ishfaq M. Moderating role of information asymmetry between cognitive biases and investment decisions: A mediating effect of risk perception. Frontiers in Psychology. 2022;13:828956. DOI: 10.3389/fpsyg.2022.828956
63. Areiqat A. Y., Abu-Rumman A., Al-Alani Y. S., Alhorani A. Impact of behavioral finance on stock investment decisions applied study on a sample of investors at Amman stock exchange. Academy of Accounting and Financial Studies Journal. 2019;23(2):1-17.
64. Bouteska A., Regaieg B. Loss aversion, overconfidence of investors and their impact on market performance evidence from the US stock markets. Journal of Economics, Finance and Administrative Science. 2020;25(50):451-478. DOI: 10.1108/JEFAS-07-2017-0081
65. Trejos C., van Deemen A., Rodríguez Y. E., Gómez J. M. Overconfidence and disposition effect in the stock market: A micro world based setting. Journal of Behavioral and Experimental Finance. 2019;21:61-69. DOI: 10.1016/j.jbef.2018.11.001
66. Michailova J., Mačiulis A., Tvaronavičienė M. Overconfidence, risk aversion and individual financial decisions in experimental asset markets. Economic Research-Ekonomska Istraživanja. 2017;30(1):1119-1131. DOI: 10.1080/1331677X.2017.1311234
67. Giuliani F., Cannito L., Gigliotti G., et al. The joint effect of framing and defaults on choice behavior. Psychological Research. 2023;87:1114-1128. DOI: 10.1007/s00426-022-01726-3
68. Holford D. L., Juanchich M., Sirota M. Characteristics of quantifiers moderate the framing effect. Journal of Behavioral Decision Making. 2022;35(1): e2251. DOI: 10.1002/bdm.2251
69. Wei S., Gao J., Zhao T., Deng S. Influence of goal-framing type and product type on consumer decision-making: Dual evidence from behavior and eye movement. Journal of Theoretical and Applied Electronic Commerce Research. 2025;20(3):237. DOI: 10.3390/jtaer20030237
70. Živkov D. Incorporating regret aversion into emerging market portfolios. Spanish Journal of Finance and Accounting / Revista Española de Financiación y Contabilidad. 2025. DOI: 10.1080/02102412.2025.2610108
71. Li G., Karl M. Advancing behavioral economics research in tourism and hospitality: New theoretical and methodological perspectives. Journal of Hospitality & Tourism Research. 2025;49(7):1191-1196. DOI: 10.1177/10963480251362794
72. El Harbi S., Toumia O. The status quo and the investment decisions. Managerial Finance. 2020;46(9):1183- 1197. DOI: 10.1108/MF-11-2019-0571
73. Raj G. Biases and investment decision: An analysis of demographics using PLS-MGA. International Journal of Accounting and Information Management. 2025. DOI: 10.1108/IJAIM-08-2024-0282
Рецензия
Для цитирования:
Ратнавати К. Расшифровка мышления инвесторов: систематический обзор литературы по принятию инвестиционных решений. Финансы: теория и практика/Finance: Theory and Practice. 2026;30(1):228-241. https://doi.org/10.26794/2587-5671-2026-30-1-228-241
For citation:
Ratnawati K. Decoding the Mind of Investors: A Systematic Literature Review on Investment Decision-Making. Finance: Theory and Practice. 2026;30(1):228-241. https://doi.org/10.26794/2587-5671-2026-30-1-228-241
JATS XML


































